THE PEPPADEW® STORY
The Seductive Heart of Africa
Africa is a magical place, from its diverse cultures to the warmth of its people. It is no wonder that there is an ever-growing enthusiasm for Africa’s ingredients and cuisines amongst consumers from around the world. But amongst the many wonderfully crafted and beautifully packaged products, there is one brand that captures the warmth, flavour and magical essence of Africa: the unique and proudly South African range of PEPPADEW® products.
The irresistible red piquanté peppers, are loved for their gorgeous and very distinctive spicy and sweet flavour. They were first discovered by Johan Steenkamp in the Eastern Cape of South Africa in the 90’s. He started cultivating and processing them in the Tzaneen region of South Africa, successfully marketing them under the PEPPADEW® brand. Steenkamp then sold his interest in 2004 and the story has continued ever since with exciting international growth.
The name Tzaneen is derived from the Venda name Dzudzanani which means “living together in harmony”.
This beautiful, subtropical, small town paradise, in the foothills of the majestic Wolkberg (Cloud Mountain) mountain range in Limpopo province, has always been the home of PEPPADEW® International and the heartland of the PEPPADEW® brand. It is here among rugged outcrops, pristine beauty and bountiful farmlands that the brand is cultivated and nourished.