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Thanks to the new vision and the support of our loyal customers, Hyundai recently became one of the global top 5 automotive manufacturer’s and has now truly become a global player.
Although this has been a great milestone for us we have to continue the innovation to become the most-loved automotive brand in South Africa and the rest of the world. Hyundai’s new brand statement speaks directly to this point.
New Thinking. New Possibilities.
This encompasses Hyundai’s new brand concept of “Modern Premium,” which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities. The new brand direction also captures the spirit of change and constant improvement at Hyundai.We do not want to provide our customers with the perception of premium through expensive cars with unnecessary technology. Instead, we want to fulfil your core needs at an accessible price and with a car that exceeds your expectations - a car that reflects your values and the times in which we live. We are not just a company that makes cars. Hyundai is a company that creates new possibilities. Our goal is not to become the biggest car company.
Our goal is to become the most-loved car company and a trusted lifetime partner of our customers.
Hyundai will offer high-end, high-quality values at a surprisingly attainable price and values that customers never experienced or expected. This will not be limited to just the product, but throughout Hyundai’s entire business, operations and services.
Our new thinking and change in attitude has already been applied in various areas with proven results, such as our industry leading 5 year or 150 000 km Manufacturer’s Warranty and Roadside Assistance programme and Hyundai’s new ‘fluidic sculpture’ design philosophy which was unveiled with the introduction of the new Sonata and iX35.
Once again, we would like to thank you for your support.
We look forward to you accompanying us as we continue on this extremely exciting journey.